Using case study examples; thought leaders and social media pioneers will provide insight to how social media has worked successfully across a variety of sectors. Our hands-on workshops will then guide you through the process of constructing your own social media business case.

Over 2 days, you'll cover:

* Getting a social media project off the ground
* Gaining budget approval
* Securing management and employee buy-in
* How to tailor social media tools to meet your company's specific requirements and restrictions
* And perhaps most importantly, how to calculate the ROI for those all-important budget holders