Biography:

Martin Oetting is one of the few German marketers entirely specialising in word-of-mouth marketing and viral communications. He is research director at trnd, the German word-of-mouth marketing pioneer. In the summer of 2009, his doctorate dissertation on word-of-mouth marketing will be published.

Oetting is a frequent speaker both in Germany and abroad, and his blog ConnectedMarketing.de is the biggest German blog entirely dedicated to viral effects and word of mouth. Until 2004, he worked for Grey Global Group in various positions. After studying in Germany, France and England, he received his Master's in Business in 1999.