Fjord Interactive http://www.cossettewest.com 442 http://www.linkedin.com/in/briana New Westminster Briana Tomkinson http://tenthtothefraser.ca 4.75 /avatars/442/thumb/stream.24381.0 2009-06-11T20:55:02+00:00 1165 Social Media is hot. It's uncharted territory for business, though, with more questions than answers: What's the ROI? What if I do something stupid, or worse, make my company look stupid? How do I cut through the hype and start using social media tools to generate business? This seminar looks at the top 3 social media tools in business today: Facebook, Twitter and LinkedIn. Where are these tools best used? How can they help a business make or save money? Why else would a business want to invest in using them? How can a business measure the success of its investment in a particular tool? How might a business person start using them today? YWCA – Welch Room 1 &2 47 https://www.iimaonline.org/page/events/ezlist_event_347cb973-4d75-42b1-a9e4-8afb4120d4ee.aspx 2009-06-11T20:55:02+00:00 2009-06-10T20:50:01+00:00 2009-02-25T21:53:52+00:00 56 266 Blogging is an opportunity to reach a worldwide audience, but with Tenth To the Fraser, Briana Tomkinson and her colleagues have narrowed their focus considerably, targeting specifically the city of New Westminster. Being so narrow in focus has opened up a lot of opportunity for them, from being the best source for civic election coverage (visitors skyrocketed that weekend) to connecting with elected officials and other local luminaries, to simply feeling more connected and informed about the community. In highlighting local news on their blog and on Twitter, they are not only raising their profile but also that of the city as a whole. As proud New West boosters, they couldn't ask for more. Presented at the 2009 Northern Voice blogging conference on Feb. 21 in Vancouver, B.C. http://www.slideshare.net/breebop/passionately-local http://2009.northernvoice.ca/passionately-local 2009-02-25T22:12:11+00:00 2009-02-21T11:30:00+00:00 4.75