Description:

Social Media is hot. It's uncharted territory for business, though, with more questions than answers: What's the ROI? What if I do something stupid, or worse, make my company look stupid? How do I cut through the hype and start using social media tools to generate business?

This seminar looks at the top 3 social media tools in business today: Facebook, Twitter and LinkedIn. Where are these tools best used? How can they help a business make or save money? Why else would a business want to invest in using them? How can a business measure the success of its investment in a particular tool? How might a business person start using them today?