Description:

Rails has great tools for building highly interactive excellent web applications quickly. Some of these very tools, including complex routes with flexible URL parameters, remote JavaScript, and navigation strategies can hurt you big time in search engines. In this talk, Bruce Tate talks about the experience he gained in building three commercial web applications and the lessons learned with each. Some of the topics include

Working with faceted navigation and SEO.

Building smart URLS

Using redirects to control duplicate content

Remote JavaScript and SEO

After the talk, you should have a clearer understanding of how to use the tools at your disposal to build sites that will have a stronger SEO footprint.