Robby Russell 3.77
The big product launch is approaching for your shiny new application and you’re scrambling to fix last minute bugs and work out the kinks. Deep down, you have this suspicious feeling that you’re forgetting something important. Whether it’s your first or your twentieth time that you’ve launched an application, it’s almost guaranteed that there are things that will get overlooked.
In this talk, Robby Russell, a partner and the Chief Evangelist at Planet Argon will walk the audience through his team’s Project Launch checklist, which has evolved through several years of designing, developing, and deploying web applications. Robby will share his experiences and outline a collection of best practices such as; keeping your project releasable at all times, managing staging and production environments, bootstrapping your application for SEO and analytics/conversion tracking, preparing for the unexpected, and most importantly… making sure your clients are ready for the bumpy ride.
Robby’s goal is to share from the hard lessons that his team has experienced over the years and provide you with some ideas to walk away with you. As you’ll learn, it’s never too early to start preparing an application for the big launch.