Designing for a Multi-Channel Experience 3.94 http://spkr8.com/t/1361

Speakers

Description:

How many touch points or channels that represent opportunities for customers to interact with your brand? What types of experiences do customers have and how do the experiences fluctuate from one to another? In this talk, Megan & Amy will be leading discussion on considering the entire user's experience and contemplating all possible touch points to optimize the interactions of that audience.

Comments on this Talk

Stream jayeffvee, 24 Aug 07:20 PM

Re: delivery, although we could hear Meg quite well, Amy's mic was not turned on and before we audience members realized it, it was well into the program. And then we felt embarrassed to tell her, which is surely our fault. But it was an odd-shaped room, and a lot of us were straining to hear her.

On the other hand, the slides were clear, easy to read and useful, included strong examples, and the talk was delivered in plain, easy-to-understand language, which considering the variety of interests in the RefreshBoston audience was right on target.

Re: content, I was the choir w/regard to Amy & Meg's message, and what I would have liked from it was more insight on what types of communication are appropriate to each channel, rather than a (great though it was!) talk on how to create organizational change so that channel coordination can happen. But I'm not a stranger to the topic of organizational change - for 11 years in UX and 8 in civil rights as a diversity trainer - and I can imagine that this was a very useful presentation for many of the people in the room that evening. Definitely worth hearing; I was very glad I attended.

Stream lisarex, 26 Aug 01:20 PM

Thanks for taking the time to put together the presentation, Meg and Amy! I'm really glad I made it down. Unfortunately, I could only hear Meg's portion from my position at the back. But, agreeing with jayeffvee, we are all to blame for not pointing it out :)

As for the content, I would have liked a little more detail. It seems the audience was largely comprised of UX designers, so greater depth would have been appropriate for the crowd. However, take that comment with a grain of salt, because I might have missed some crucial detail.

Both of you have excellent public speaking skills. Thanks again!

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7 Ratings: 3.94

Delivery: 3.86

Content: 4.01

Your Rating: 2.5

I'll Rate It! I was there.

Last Five Ratings

Time & Location

August 20, 2009 — 07:00 PM
Microsoft New England Research & Development Center (Map It)

Part of a Series

Refresh Boston (28 talks)