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Jeff Gothelf
4.48
Description:
Design is so much more than simply “making things look pretty.” To combat that common oversimplification, designers often shroud their work in a mysterious cloud of specialized tools and jargon. This mystery gives designers of every sort (creative, UX, et al) a false perception of value, uniqueness, and control. In reality, this mystery drives divisions between designers and their teams. Designers need to stop looking at their own work in terms of “trade secrets” and start opening up about their process. Through this transparency, the cloud lifts as the true value of design becomes clear and designers are revealed to be indispensable.
In this session, you will learn:
-Why design mysteries make life as a designer harder -How revealing your design secrets leads to more productive, collaborative teams -How transparency makes you more valuable to your organization -5 tactics for you to immediately begin demystifying design
Want to hear more about how to optimize the User Experience process from Jeff Gothelf? Then consider his half-day workshop on Lean UX.
Comments on this Talk
jht,
29 Sep 01:52 PM
This was probably my favorite talk of the conference. I very much appreciate all the strategies mentioned for working with the development team, such as creating more transparency and taking care to use less design shop-talk when communicating with others. When I present my summary of the conference to my development team, I will focus on this talk and recommend strategies I can use to make the developers feel more invested in the design process.
Thanks for mentioning the BFA. People are often startled when I claim my undergraduate degree (a BFA) is integral to my work!
Last Five Ratings
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jht
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Amber
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Sally Byrd
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sbarker0
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Adam Rogers
You are a great speaker and you offer valuable knowledge. Admire your point of view and will work hard to implement some of the values from your presentation.