Description:

The greatest social network that there ever was is the web itself.

But how do you take advantage of that? How do you make it easier for people to join your site, bring their friends and profiles with them, to quickly get to the meat of your service? How can you better leverage existing technologies to facilitate the creation of new accounts, lower costs, increase engagement and get back to focusing on your core service? This talk is designed to be an overview of the "Open Stack" for developers and technical managers tasked with building services for the social web, with an emphasis on the use and application of free, open building blocks for enabling social networking features on your site or service.