Description:
It’s a given that Information Architecture (IA) should be applied to larger websites. Regardless if they are for information provisioning or just product sales do we really need to do an IA for these smaller sites.
Starting with what is the heart of information architecture, Gary will look at the changing face of IA and user centred design and it’s relevancy in the design process.
Is there still scope for IA and the new kid on the block User Experience (UX to his friends), maybe we should just be leaving it all to the designers and developers to get on with the real project and forget the IA and UX elements to their unrealistic fantasyland where they belong?
I loved your theatrical presentation on UX for the small guy. Not coming from a UX background myself, I was given a very insightful look on how I should be doing UX for my clients (in small businesses, which will be the case most of the time). I look forward to many more presentations to come :).