The structure of the room might not have helped Margot with her presentation. The chairs weren't arranged in a comfortable manner that allowed for ideal sightlines, it also made it difficult to see the slides, without craning necks uncomfortably. I heard that the chairs used to be arranged more cafe-like, and that it encouraged communication among the participants.

Margot, however, worked it through this, and handled any challenges like a seasoned pro. She reiterated questions so the room could hear, she addressed questions from the attendees and welcomed discussion from all. She's a talented and informative presenter.

Margot did a great job making the topic of content strategy accessible from multiple web publishing disciplines. From my experience, many people in the field can relate to content strategy in theory, but find it challenging to understand how it is put into practice. Margot offered some good relevant examples to simplify a complex discipline.

I was particularly impressed with how well Margot handled challenging questions about the value of content strategy during the Q&A, as well as fielding questions from the Twitter backchannel. Margot's presentation was clearly well planned and considerate of her audience.

I have one word to describe Margot's presentation: cookies.

Well planned, obviously practiced, and very useful would also work, but I really enjoyed the cookie metaphor used throughout the presentation, which tied nicely into the handing out of actual cookies during the talk. Margot invited audience participation throughout which really added to the entire evening. And when she was the one speaking, her topics were well thought out and on point.

My only suggestion for this talk would be to add a bit more "practice" into the "preaching." I felt like seeing more examples of good content strategy, or even bad content strategy, would've been a huge benefit to everyone. But Margot's delivery and content were otherwise fantastic, not to mention the chocolate chip cookies.