Description:

In 2009 the on-site engagement dropped to an all-time low - just 20% of the overall traffic! This means that the vast majority of your community is interacting with your content off your site. However, the lifetime, as well as the reach of a story has actually increased thanks to a continuously evolving distribution model.

In this talk we'll cover all of the above trends - backed by hard data from PostRank - and also explore what it means for publishers and consumers: tools, use cases, and so on.