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davefleet 3.56
Description:
The communications environment is constantly evolving. That rate of change has increased dramatically over the last ten years as online tools have become a central part of the communications landscape.
These new tools mean more than just new tactics for communications professionals – they require a shift in the way we think about and plan communications.
In this session, we'll take a step-by-step look at the modern communications ecosystem and demonstrate why it is critical that communications strategies evolve to incorporate all aspects of this new system.
Comments on this Talk
A common sense message so not new but excellent to reinforce. Would be good to have some more case studies other than Molson.
fabrams,
23 Feb 06:21 PM
Wasn't inspired - sorry
Great talk. Dave's key message: social media should be part of an integrated communications plan.