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Saving Newspapers with Search & Social

About the Talk

February 20th, 2010 2:00 PM

Toronto

Toronto

As the media landscape continues to go through gut-wrenching changes, the fate of journalism hangs in the balance. We need journalists to protect our market democracy, but it's getting harder and harder for them to get paid. In this session, I'll look at a variety SEO and Social Media strategies and tactics that newspapers could use to (1) boost readership, (2) retain subscriber, and (3) prop-up their ad revenues.

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