Description:

Creative yet inexpensive Internet marketing techniques such as blogging can build a company’s online presence, spawn brand loyalty, and generate leads/results. Through comprehensive SEO techniques and other inbound marketing methodologies, companies can increase website traffic and be top-of-mind for those discussing similar topics.

Because a corporate blog is a place for customers, prospects and like-minded individuals to share ideas, it reinforces a company’s image and brand as a thought-leader. This session will discuss what kind of content you can create to attract your customers, how to bring people to your blog and how to keep the momentum going. We’ll also cover how you can measure your success so you know what works and what doesn’t.