If SEO is as foreign to you as Moo Goo Gai Pan, give this session 45 minutes to radically change the way you see websites. Learn what SEO is and the fundamentals behind optimizing your website for search engines. Cover keyword research and how it can help you better reach your target audience. Learn which free tools to use, tips for choosing keywords, and how to integrate keywords into your site. Get the 411 on site architecture and discover the benefits of search-friendly URLs. Hear tips for linking from one page to another and what to avoid. Finally, learn how easy it is to make your WordPress site SEO friendly with various plugins.

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