Description:

Producing a useful screencast, where an online product or service is demonstrated for the user and they are introduced to the UI of your website, can increase the number of people who convert to customers. This talk will leave viewers with practical advise for creating their own screencast, including a list of tools and resources. It will also outline some of the things to avoid, the psychology of the editor, and how thinking like a porn director will help you be sure to achieve the “”money shot”". Take 1 Mac, 1 Flipcam HD, a whole lot of coffee, and one really sleep deprived Danielle and hilarity ensues.

Watch the video on YouTube: http://www.youtube.com/watch?v=0V6vNEDMzgw