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Andrew Sinclair
2.16
Description:
The short answer is no ... but it requires the right tools and approach. Attract, engage, serve—these tools all play a roll in a robust marketing automation strategy. No matter how many customers you have, modern software tools that support CRM, email, and web analytics allow you to serve like a small business and sell like a big one. Let's talk about how tools like Salesforce.com, ExactTarget and Eloqua can help you build a strategy for getting to know prospective customers and then sending timely, personalized messages that move them to buy.
Links: Website
came across as more of an effort to sell email marketing services than anything else.
the speaker also mentioned there is no ROI in social media compared to email.
he said that spam is not effective any more but later on suggested people add email addresses to your database without permission.
with so many other great sessions going on at the same time, you cannot help but to regret going to ones like this.