Building an Online Community is Not Rocket Science  3.83


For her online work on behalf of women & travel, TIME magazine named Evelyn Hannon one of 100 most innovative thinkers of this new century. She's been featured in PEOPLE magazine and has appeared on Good Morning America.  Learn how the editor of, the largest online travel resource for women finds time to tweet daily, keeps her website running (over one million annual visitors) and sends a travel tip newsletter out to 69,000 females on a monthly basis. She doesn't have a Blackbery or an iPhone or HootSuite. She has one part-time employee - a web mistress whom she has never met. What the Toronto-based entrepreneur does have on her side is good old-fashioned creativity, thinking outside the box, and a fierce need to communicate. If a 'digitally deficient' 70 year old woman can attract 6000 followers one tweep at a time over the past year, so can you.

Comments on this Talk

Avatar-missing-icon-10 filemakerdave, 21 Feb 04:26 PM

Evelyn, great presentation that shows, that you really know your audience and how the KISS principle works in todays high tech environment.

Stream.30532 mikepelzfox, 22 Feb 05:58 PM

This was one of the best talks on social media I've heard anywhere. The standout aspect was that it was non-technical, which is the point.

Although technology platforms and web design are inherently important, it's the basic human interaction that fuels community. Expert pointers in what people want out of socializing online is what I took away from this talk.

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4 Ratings: 3.83

Delivery: 3.85

Content: 3.80