Description:

Managing your reputation in the conversational era

Chances are you’ve experienced it. Someone tweets something bad about you, or even worse, a blog post cuts apart your company and reaches the first page of Google. What do you do?

Join David Bradfield and Miranda McCurlie of Fleishman-Hillard Digital for an exploration of how to deal with unsociable media. When should you respond? What should you say? How do you know it’s gone away? The pair will use a series of personal and professional case studies and deliver a checklist for those charged with managing an organization’s reputation, or your personal brand, especially when things turn bad.