Brand 2.0: Elevating an Icon Using Next-Gen Technologies http://spkr8.com/t/2286

Description:

How do you convert a classic, iconic brand into an interactive experience using next-generation technologies? Using examples from National Geographic and Barnes & Noble, this session will explore how to celebrate 21st century innovations without compromising historic brands.

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Time & Location

March 16, 2010 — 04:10 PM
500 East Cesar Chavez Street, Austin, TX 78701-4121 (Map It)

Event

SXSWi 2010 (603 talks)

March 12-16, 2010

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