Product Prototyping with Customers - Rapid Experiments http://spkr8.com/t/2610

Description:

We all want to get products to market fast, build products that customers love. But - it's expensive, time-consuming and hard to know you're building what customers want. At Intuit, before we write code, or draw designs, we experiment with customers. We're using this technique to develop new user contribution experiences....

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