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Stephen Anderson 4.28
Description:
Usability? Meh. Let's talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We'll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.
Links: Website

This was my favorite talk of the conference. Really excellent and down-to-earth way to discuss the topic. Can't wait for the full card deck.