Web-First Publishing: How Alt Weeklies Can Survive http://spkr8.com/t/2791

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Description:

In late 2008, Creative Loafing (the second largest alt-weekly chain in the U.S.) redefined what it meant to be a newspaper publisher. Using the Tampa market as an experiment, they undertook a massive site redesign, built a production studio in a storage closet and opened their blog up to community journalists....

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