Description:

In an increasingly networked world, digital content is king. Without mastering the skills and techniques for creating compelling digital content, spreading your ideas is expensive and difficult. By pumping up your “right brain,” you will be creating inexpensive, remarkable content that spreads itself (and makes you look good). This session explains the concepts, framework, and mathematics of social media, and even more importantly provides principles and techniques for developing the four skills that are essential for success in the Age of Content; webmaster, designer, storyteller, and marketer.