Description:

Learn a standards-based approach to Mobile Web development that uses open standards and open-source software to create usable, adaptive and discoverable Mobile Web applications for smartphones and mass-market devices. Best practices for the Desktop Web simply do not apply to Mobile Web development. Mobile is a totally new medium. A standards-based approach to Mobile Web development produces a usable, adaptive and discoverable Mobile Web experience for featurephones and smartphones. This session discusses the importance of standards-based Mobile Web development including an overview of fundamentals, design principles, content adaptation, usability, interoperability and industry players. We explore how developers and digital publishers implement mobility standards and best practices to bring their content to the massive audience of users of Web-enabled mobile devices.