From Mood Boards to Manhattan: A Love Story 3.64 http://spkr8.com/t/3679

Description:

A behind-the-scenes look at an anti-fraud campaign for NeighborWorks America. This talk covers mood board testing, creative concept focus groups, materials development through the official launch. 4 months in 8 minutes.

Links: Slides

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4 Ratings: 3.64

Delivery: 3.90

Content: 3.38

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Time & Location

June 24, 2010 — 06:30 PM
Falls Church, VA (Map It)

Event

Design Share 3 (4 talks)

June 24, 2010

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