Description:

Keynote address

Social media return on investment - it is possible!

Whether you can or can't gain return on investment (ROI) from using social media within the internal communication function is a heated debate among communicators, and it's often the "can't" camp who win the argument with only few examples of it really generating sufficient financial benefits. Philippe Borremans discusses a number of concrete business and communication steps that can lead to a clear, measurable and realistic plan - one that can see you recoup and surpass your initial outlay. His presentation will cover these steps based on a real-life scenario and show you how beneficial a carefully and well-planned, enterprise-wide social media strategy can be within a large organisation.