Description:

BlogHer's recent Social Media Study quantified what most developers and companies already intuited: Blogging is mainstream, addictive and trusted. Women, in particular, are abandoning other media channels to get information, and are becoming early adopters of every new Web 2.0 tool. This acquisition of information is only a by-product of acquiring something more powerful: empowerment. This early adoption of technology is not about cool-hunting or personal empire expansion: It's about love.What does it have to do with Underpants? You'll have to come find out.