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Matthew Bass 3.36
Description:
A/B testing doesn't have as much street cred as SEO or user experience these days, but it's just as effective a technique for boosting conversion rates and determining how your visitors use your web application. It seems simple: post two pages with the same goal, serve each page to your visitors an equal number of times, and measure the results. But the insight such simple tests can give into your visitors' intentions is enormous. In this presentation we'll walk through several examples of A/B testing in action, share some tips and tricks for using it effectively, and explore tools that make A/B testing with Ruby a snap.
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