Speakers
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Helen Klein Ross 4.55
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Michael Bissell 4.55
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Carri Bugbee 4.52
Description:
How did characters from a show based in the analog 1960s fast foward to become a sensation on Twitter? Tweeters behind the profiles of Peggy Olson, Betty Draper and Roger Sterling discuss how it happened, why it happened and--most importantly-- what does it mean for the future of entertainment branding?
Links: Website
Comments on this Talk
lesliepollock,
26 May 11:12 PM
This panel was one of the most enjoyable ones I attended at SXSW. I knew a bit about the topic in advance, but the content and speakers delivered wildly beyond my expectations! I was on the edge of my seat the whole time and wanted it to last longer. I look forward to seeing more from these speakers.
thiskat,
28 May 03:18 PM
I loved the behind-the-scenes aspect of this talk, especially all the drama surrounding AMC's slow recognition of the power of fan fic. The panel told a great story and had some interesting take-aways for producers of broadcast entertainment.
This was one of the best talks I saw at SXSW. Honest, enlightening and surprising tales from the trenches of one of the most intriguing online social media events of the year. So much more worthwhile that much of the thinly-veiled marketing I saw on many of the other panels.