Description:

Hopes and dreams now pinned to the iPad notwithstanding, the publishing industry in general ? and traditional newspaper journalism in particular ? remains in a state of crisis. This session describes how principles of IA, ID and UX must be on the agenda for journalism schools and old media bastions looking to effectively create and distribute content online and across multiple platforms. Classic divisions of labor, print prejudices, institutional inertia and ivory tower thinking are no longer viable, as content producers both large and small struggle to remain relevant and profitable. As the paradigm shifts beneath them, content publishers will need to not only embrace, but also fully understand concepts and processes that most new media professionals now take for granted. Finally, this session shares theory and practice focused on connecting Information Architecture to the business needs and Interaction Design to the customer needs for content sites, with a special focus on the user experience of news and information sites.