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Geoff Alday 3.06
Description:
As User Experience Designers, we carry a heavy burden. We know that ultimately, everything a user sees, interacts with, and experiences is our responsibility. But to get to the seamless, easy-to-use end result that we want, we have to navigate some tricky waters, including the Nine-Headed Stakeholder Monster. It thinks it knows just what the user wants. It can be hard to handle and sometimes just downright dangerous. The good news is that we can tame it using a few key techniques. In this talk, I'll share concepts and real-world examples that have helped me effectively collaborate with this unique monster, create better products and, yes, even enjoy the ride.
The origin and mythology of the Nine-Headed Stakeholder Monster
It's important to know not only who you're designing for but also who you're designing with. Each head represents an archetype you'll encounter during your design process— everyone from development to executives to all of those other people who share their opinions along the way.
How to speak monster
You'll find out how to ask questions and challenge ideas without getting bit. You'll see what to do when you make the wrong design decision (hey, it happens). And you'll even find out what to do when they say, "Make it pretty, mortal!"
Why monsters can't resist prototypes
You'll find out why prototypes are more effective at communicating your design than requirement documents and wireframes.
User Experience Design is hard but rewarding work. In the end, it's really about making someone's life easier so they can go home happy. If you do that right, chances are good you'll go home happy, too (and won't have to worry about that monster under your bed).
Comments on this Talk
Derren Hermann,
12 Apr 02:19 AM
Geoff really nailed what it can be like working with stakeholders much of the time. I found the advice in slide 22 to be the most valuable reminder of all "focus on what they're really saying". We so often miss this simple, yet important tactic.
At first the pace and tone felt a bit odd to me, but I came to appreciate it in contrast to some of the other presentations. It held a flow and style that seemed to be fitting to the story that was being told.
Geoff Alday,
12 Apr 06:10 PM
Thanks so much for the constructive feedback, guys. This was my first time speaking to a crowd of peers and I learned a ton. Brad, I totally see what you're saying about the reading. Derren, it is definitely meant to be a different kind of presentation. I appreciate you both taking the time to comment.
Last Five Ratings
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Scott Dunn
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darrenkall
4.43
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Derren Hermann 4.37
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David
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Adam Weis

Stakeholders can be scary, and Geoff did an amazing job diving into the various types and personas of stakeholders. Including telling everyone a very harsh truth, which is even we as designers are stakeholders.
One bit of feedback, it felt as if Geoff was reading to us rather than speaking to us. The content was great, but it was hard to engage with him as a speaker because of this.