Speakers
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Eric Wiley 4.14
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Vince Frantz 4.14
Description:
When the time and/or money aren't available for a full-scale mental model process, (or when you simply want to sneak it in) you can still create a rich mental model that will provide a solid foundation for features, content strategy and general marketing strategy.
Presented by Vince Frantz (@vincefrantz) and Eric Wiley (@ericwiley) at Midwest UX 2011.
Links: Slides
Comments on this Talk
Eric Wiley,
11 Apr 07:40 PM
Thanks Russell. More Eye of the Tiger [ x ] Check!
Last Five Ratings
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Brian Greene
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wendywoowho
3.96
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Russell Skaggs
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Geoff Alday 3.06
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Brad Nunnally 3.83
Content was great, but would really love to see some more energy when you guys speak.