Steve Rubel 4.8
For more than a century, marketers have largely focused on reaching stakeholders through push (e.g., paid and earned media). In the digital age, it is equally important that we turn our attention toward digital discoverability. This approach requires that brands create relevant content that people will “pull” through interactive and consumer-driven communications and media channels such as search engines, blogs and social networks.
Moderated by Stowe Boyd, /Message