Description:

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Local content and ad insertions offer opportunities for both broadband data and video services. You need to provide more than a broadband pipe, and video services are a break-even prospect at best for many rural telcos. Can local content let you differentiate your products - both video and data - from others? And can revenues from local ad insertions overcome the costs for either of these services?

• source: http://www.buildipnow.com/