Speakers
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Trevor Davis 3.81
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David Eisinger 3.87
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Ben Adlard 4.03
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Peyton Crump 3.86
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Paul Koch 4.24
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Laura Sweltz 3.91
Description:
For more than a year, Viget has been working with PUMA to rethink, reshape, redesign, and re-architect their disparate online presences, from both the public and admin sides. It all culminated this month with the relaunch of PUMA.com, and there’s lots of valuable insight to share. From a strategy point of view, hear how the project came about and what the goals, approach, and results look like. From a design and user experience standpoint, see how consistency, constraints, and creativity came together for high impact and usability. From a dev standpoint, learn how lots of sites and lots of models required some wise front-end approaches and how a custom CMS was built to grow with client demands and serve millions of customers a month.
Links: Website
Comments on this Talk
Really great content in this talk from all around. It was a bit difficult to hear the speakers at times. Regardless of that, it was very interesting and insightful to hear from those that were involved in the process.
Stuart Somer,
29 Jul 07:07 PM
Great presentation on a long term project to completely remake a very large corporate site and related category sites. Liked that I got to hear about it from many different aspects including analytics, design, ux, strategy, tech, etc. The Tech portion was particularly entertaining and informative, with a great format that covered lessons learned, successes, and things they wished they had done differently. That type of post mortem after a project is finished is so useful, but not always done due to lack of time.
Made me proud.