Description:

The nightmare: In an information architecture presentation, clients are slack-jawed and staring blankly. While explaining why their content matters, one person snores. Despite the presentation of a brilliant taxonomy, another keels over. They don’t get that this architecture will save their site! How information is conveyed can be as important as the information itself. This presentation will show how people think and learn differently, how different presentation styles can improve the process of explaining IA and UX, and how resolving IA process breakdowns can prevent costly and time-consuming replication of effort.