Description:

Are you ready to dig into content strategy? Let’s gain some practical, hands-on experience together. Take a few sample organizations through the paces in a website redesign engagement. First, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Then we’ll discuss how you can use this foundation to conduct a content audit, and work together to do just that. Finally, we’ll ask “so what?” We’ll uncover the implications of a content audit through a gap analysis that points to content needs and next steps for our sample organizations. You’ll leave with the confidence and savvy to bring content strategy techniques and thinking back to your own organization.

Not quite ready to get up close and personal with your content? You might want to check out Margot’s overview instead, Content Strategy: Smart, Useful, and Paper-trained.