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Margot Bloomstein 4.39
Description:
Are you ready to dig into content strategy? Let’s gain some practical, hands-on experience together. Take a few sample organizations through the paces in a website redesign engagement. First, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Then we’ll discuss how you can use this foundation to conduct a content audit, and work together to do just that. Finally, we’ll ask “so what?” We’ll uncover the implications of a content audit through a gap analysis that points to content needs and next steps for our sample organizations. You’ll leave with the confidence and savvy to bring content strategy techniques and thinking back to your own organization.
Not quite ready to get up close and personal with your content? You might want to check out Margot’s overview instead, Content Strategy: Smart, Useful, and Paper-trained.
Links: Website
Comments on this Talk
Frank Ameka ,
13 Oct 10:15 PM
Good presentation, good information for you to leave with. I actually skipped another workshop to go to this one and found it really relevant to my organizations needs at the moment.
Eva Floyd,
17 Oct 05:43 PM
Last Five Ratings
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Eva Floyd
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Robert Vander Hart
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dml
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Ari Stiles
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lbauserman

awesome presentation. the presenter was really upbeat and engaging. i never even thought about doing a content audit and how important it is to take your brand to cohesive goal.
this presentation was worth the price paid to attend as it will help us hone every piece of media we do towards the "right goals."