Have you heard phrases like: “Users? We don’t need no stinkin’ users!” “Yea, we could do that, but it would be harder... So I’mma gonna do this instead!” “Oh, come on... EVERYONE knows how to use ctrl + f to find something on a website!”
Are they coming from the developers on your project?
Then maybe you need to help them empathize with your users!
In this presentation/workshop/thing you will learn how to:
Build bridges of trust between design and development
Foster a culture of user centered design in even the most hardened developers
Balance value to user and difficulty when discussing design