About the Event
October 9, 2011
Hotel Valley Ho, Scottsdale AZ
Switch Up. It's what happens when what once was, is no more. When the pervasively disruptive Internet intersects with the long-standing discipline of marketing. When the need to change overpowers the comfort of the status quo.
BOLO 2011 champions the marketing stalwarts, showing you how to take the Switch Up and leverage it for economic advantage. It's not elitist to digital agencies nor the more full-service ones. We all have our rightful place, yet we can all learn from one another at the same time. Same's true for your role - be it a principal or a hands-down, in-the-trenches worker - you are welcome and will find tremendous value in the content.