Main Content
Talks at eMetrics San Francisco 2015
-
Workshop: Fundamentals of Digital Analytics (full day)
March 29, 2015 9:00 AMWhether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about: * Web metrics terminology and technology * The most crit…
-
Workshop: Applying Digital Analytics (full day)
March 30, 2015 9:00 AMThis workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media mark…
-
Workshop: Big Data: Proven Methods You Need to Extract Big Value (full day)
March 30, 2015 9:00 AM“Big Data” is everywhere. The topic is impacting every industry and institution. Big excitement about big data comes from the intersection of dramatic increases in computing power and data storage with growing streams of data coming from almost every person and process on Earth. The pressing…
-
Diamond Sponsor Presentation: Bring order to your tagging chaos with data quality assurance
Julien Coquet 0 Recommendations
March 31, 2015 8:50 AMFrom traffic acquisition to online business conversion through visitor behavior knowledge, data quality assurance is the key to digital analytics success. In just 20 minutes, Julien Coquet will share his unique approach to making data QA a reality. In 2015, decisions involving billions of d…
-
Marketplace Visibility & Efficiency
Russell McAthy 0 Recommendations
March 31, 2015 10:30 AMAs shopping online becomes more of an ‘always-on’ proposition, branding becomes even more important than ever. Russell looks at several ways to understand the marketplace with a data led approach to finding and exploiting customer opportunities and customer relationship efficiencies. He cove…
-
Five Big Analytics Project Lessons
March 31, 2015 10:30 AMJim walks through five cases where positive results offered the additional benefit of Big Lessons applicable to most analytics efforts: What not to do when building all the social media performance reporting for a major coffee retailer. How to cram everything into a framework for leveragin…
-
Impact of Content on the Customer Journey
Lianne MacLean 0 Recommendations
March 31, 2015 11:20 AMWith 25+ websites, 100’s of products and 4 ways to buy, Lianne’s B2C challenge is measuring the impact of online marketing strategies. Add to that a product pre-release marketing cycle of one year and the challenge is compounded. Lianne reveals how EA used cross-domain tracking, customer lif…
-
Making Marketing Analytics More Relevant to the C-Suite
Laura Patterson 0 Recommendations
March 31, 2015 11:20 AMYou’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to th…
-
Lunch & Learn - Maximizing Impact via Interactive Storytelling
David Millrod 0 Recommendations
March 31, 2015 12:30 PMMaximizing Impact via Interactive Storytelling with Insight Rocket
-
The Prediction Effect, the Data Effect, and the Persuasion Effect
Eric Siegel, Ph.D. 0 Recommendations
March 31, 2015 1:30 PMThe most actionable win to be gained from big data is prediction. Eric (founder of Predictive Analytics World and author of Predictive Analytics) covers the underlying principles that make predictive analytics effective. He reveals how data can be predictive, why imperfect prediction is valu…
-
Roundtable: Nobody Knows the Trouble I’ve Seen
March 31, 2015 2:35 PMFrom the start in 2002, the eMetrics Summit has been the place to discuss and share our common problems. These are your people – they understand your situation. Often rated the best part of the eMetrics Summit, sharing your problems with like-minded professionals is your path to answers, and…
-
Turning Analytics from a Cost Center to a Value Generator
Veronika Belokhvostova 0 Recommendations
March 31, 2015 3:55 PMTurning Analytics from a Cost Center to a Value Generator
-
Advanced Mobile App Tracking
Ole Bahlmann 0 Recommendations
March 31, 2015 3:55 PMIn the summer of 2014 EyeEm released new versions of their iOS and Android apps. Both were rewritten from scratch with the focus on excellence. Along with features, design and usability, EyeEm Mobile recreated their tracking technology with excellence in mind. Ole, who was Vice President of …
-
Big Data Without the Hype
March 31, 2015 4:45 PMGary brushes aside the hype and shows how big data is more than just the 4 Vs (Volume, Variety, Velocity). He shows how getting down to detailed data makes the order of, time between, and pattern of events the keys to analytics. None of these variables are easily analyzable with common stati…
-
Advanced SEO Impact and ROI Modeling
Bryan Olshock 0 Recommendations Justin Gabbert 0 Recommendations
March 31, 2015 4:45 PMJustin and Bryan present a variety of SEO forecast and impact analysis models that account for multiple internal and external factors with inputs that include seasonality, search trends, awareness, and economic trends among others. Justin and Bryan explain their Simple Linear Regression Fore…
-
A Customer Centric Data Philosophy
March 31, 2015 9:10 PMSifting through our customers’ data exhaust is like trying to appreciate a love story by reading the dictionary. Data for the customer instead of about the customer is an old idea but so rarely instantiated in data models. Jim takes a fresh view of organizing and understanding customer data …
-
Sponsor Presentation: 5 Reasons Why Unified Marketing is No Longer a Myth
Jay McCarthy 0 Recommendations
April 1, 2015 8:45 AMFor nearly 20 years marketers have struggled to gain a comprehensive multichannel view of their customers so that they can create better user experiences. This presentation will layout some of the challenges that have plagued these efforts and some of the exiting new technologies that are no…
-
Streamlining and Democratizing Big Data Insights
Colin Shepherd 0 Recommendations
April 1, 2015 9:05 AMEven great web analytics packages limit the ability of analysts to dig deeply into their data and offer maximum insight. Colin reveals how he overcame this challenge by exporting data from a variety of sources (log files, web analytics data export, and Mongo DB NoSQL database) into a SQL Ser…
-
Optimal B2B Marketing Attribution Analysis Techniques
April 1, 2015 11:15 AMIn B2B, the role and contribution of marketing to reach the ultimate conversion is often questioned. Even if the contribution is established, it is unclear how best to optimize the budget across various marketing vehicles. May demonstrates how clustering and sensitivity analysis techniques i…
-
From Human Factors to Social Insights
Erling Amundson 4 Recommendations
April 1, 2015 11:15 AMErling leads Social Insights for one of the world’s largest software companies. His background in user experience led him to explore how to use social media to engage users and customers to gain actionable Insights such as trends and sentiment drivers that enable you to understand your custo…
-
Diamond Sponsor Presentation: Deploy data quality best practices and win big!
John Pestana 0 Recommendations
April 1, 2015 12:55 PMProper tag deployment is crucial to understanding your website traffic and further optimizing your marketing campaigns. In addition to Adobe Analytics, websites deploy over 200 other marketing tags to collect valuable business data, adding to the complexity of monitoring them. With companies…
-
Keynote: How Are Your Ads Faring on Facebook?
April 1, 2015 1:15 PMFred outlines how Facebook leverages a variety of data assets to advance marketers’ understanding of consumers. Your ability to plan against these insights depends on advertising effectiveness measurement and new advances in passive measurement of advertising effectiveness. Fred describes Fa…
-
Roundtable: The One Weird Trick I Wish I’d Known Sooner
April 1, 2015 2:15 PMTime to pay it forward by sharing the best advice you’ve got. This isn’t just for laughs, the best tip wins cash. Your table will have 30 minutes to share tips and decide which one is the very best… and then it’s an open competition. The entire audience will choose which hint, tip, trick or …
-
Migrating Google Analytics Premium to Universal
Shannon Yelland 0 Recommendations
April 1, 2015 3:30 PMShannon covers strategy, roadmap planning, and the whole migration processes from interviewing stakeholders to supporting engineers with use cases, and all the way to QA/ Data validation. She shares some handy toolkits as well as tips on what to look out for and avoid. If you’re facing the s…
-
Full Body Scan: Seeing Your Customer from All Angles
Leanne Smith 0 Recommendations Jose Ferreira 0 Recommendations
April 1, 2015 3:30 PMDoes your marketing campaign planning process start with a deep analysis on the target audience and understanding the data from the perspective of the customer? Leanne walks through the CMI process of creating a deep understanding of a target audience. Learn how she determines the growth pot…