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About the Series

From December, 2014 to December, 2014

1 talk

1 speaker

In this four part video series, I will share with you how to position your brand like a Fortune 500 company. Often times the way that large corporations market isn't by selling products and services, instead it is by connecting with their customers on a deeper level with emotion. Emotions Companies Use Companies use a variety of emotions to get you to associate their products with an emotion such as happiness, success, intelligence, perfection or the polar opposite of fear, opposition or lack. Most successful companies associate themselves with an emotion that will help people either gain pleasure or reduce pain.
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