It is important for mobile app and website designers to test their products with typical end users to ensure the products work as intended and that an optimal user experience (UX) is achieved. The explosion in mobile device usage in recent years has made measuring the mobile device UX increa…
An exploration of what eye tracking can tell us about the user experience of forms and surveys. We will discuss when eye tracking is appropriate and when it can be misleading. This leads to some tips for what to do when using eye-tracking techniques to test your forms and surveys.