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Christian Gonzales's Talks
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Beyond Heat Maps: Exploring Alternative Eye Tracking Metrics and Analyses for UX Applications
Christian Gonzales 1 Recommendation
October 17, 2014 5:30 PMDespite the growing popularity of eye tracking as an implicit measure of user attention, cognition and engagement, descriptive statistics and qualitative heat maps remain the dominant methods of analysis. In this talk I will discuss novel quantitative methods to make stronger inferences base…