You know you need to do user research, but how? Should you write surveys, do focus groups, or develop personas? And how do you act on what you've learned? We've been in the trenches and have concrete suggestions on what you can, and should do NOW to conduct effective user research.
When everyone at your organization cares deeply about the customer experience you will build better, more inventive, and more delightful products. So how do get everyone to really care about and understand not just the usability but the overall experience of your products? Though it takes ti…