Got an idea for a great tech book? Learn from the author of ''Designing the Obvious'' and ''Designing the Moment'' how to land your first book deal. This core conversation covers developing the concept, pitching the book, writing it, and marketing those books right off the shelf.
In this lively and interactive session, Robert Hoekman, Jr., the author of 'Designing the Obvious' and 'Designing the Moment', uses the audience to reveal the 7 essential design principles for achieving great application design and the psychology behind them. And he does it all without a sin…