Breakthrough marketing used to come from creative genius, from big ideas, from empathy with customers. But now all the attention goes to rigorous testing and algorithmic approaches to customer insight. So is the science driving out creativity - or are we focused on the wrong kind of maths?
The UK's digital sector is thriving boosted by the Digital Britain initiative overhauling the country's Internet infrastructure and legislation. And of course, there's the anticipated Olympic dividend. Our (mostly) shared language makes the UK a natural starting point for US firms to tackle …
The European market with over 500 million citizens is an enormous single market, with the UK providing a natural first-step for US companies looking to expand East-wards. After all, we share (pretty much) the same language. Challenging economic times mean the search for lucrative new markets…