How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a healthy direct merchandise business? Advertising receives plenty of deserved attention. Let's dive into merch strategy, tactics, tools.
How are filmmakers, musicians, and artists building their brand online in today's crowded New Media environment? Increasingly, it has become an artists' own imperative to promote themselves, as distributors pay more attention to the bottom line and less to building the profile of the filmmak…