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Putting Personas to Work

A talk by Richard Douglass at UPA 2012

About the Talk

June 7, 2012 9:30 AM

M Resort, Henderson, Nevada, USA

M Resort, Henderson, Nevada, USA

Putting personas to work: getting personas adopted throughout your organization How-to discussion for experienced professionals within organizations or on long projects.

Making a good persona is just the beginning. They need to be recognized and relied on by the entire team. Creating a successful persona program can be a huge challenge. Learn strategies for making sure that the personas you create become essential to your team.

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